Advanced Typography / Task 1 ：Exercise 1 & 2
28.3.2022 - 25.4.2022(Week 1 - Week 5)
Chang Jia Yee / 0350402 / Bachelor of Design in Creative Media
Advanced Typography
Task 1 : Exercise 1 & 2: Typography Systems & Type &
Play
INSTRUCTION
LECTURES
AdTypo_0_TurningTheTables
Typographical organisation is complex because the elements are dependent on communication in order to function. Additional criteria such as hierarchy, order of reading, legibility, and contrast also come into play.
When dealing with different level of complex information then it is good to have some level of focus or direction because it help audiences along the way to understand the nuances of typographic layout making and composition.
Eight major variations of Typographic Systems are:
Axial System : All elements are organised to the left or right of a single axis.
*axial not only can be straight line but also can be bent
*could use multiple axises as well in real life (but the coming ta need to adhere to the framework of what constitutes axis which is single line)
Radial System : All elements are extended from a point of focus.
Dilatational System : All elements expend from a central point in a circular manner.
Random System : Elements appear to have no specific pattern or relationship.
Grid System : A system of vertical and horizontal divisions.
Modular System : A series of non-objective elements that are constructed in as a standardised units.
Transitional System : An informal system of layered banding.
Bilateral System : All text is arranged symmetrically on a single axis.
Fig 1.1 Typographic Systems
AdTypo_2_Typographic Composition
Principle of Design Composition
-emphasis
-isolation
-repetition
-symmetry
-asymmetry
-alignment
-perspective
The rule of thirds
Typographic Systems
-the most pragmatic and most used system is the Grid System(or Raster System) ,which derived from the grided compositional structure of Letter Press printing.
Other models /System
Environmental Grid
- This system is based on the exploration of an existing structure or numerous structures combined.
Form and Movement
- This system is based on the exploration of an existing Grid System. The multitude of options the grids offer; to dispel the seriousness surrounding the application of the grid system
Adtypo_3_Context&Creativity
Handwriting
Fig 1.2 Early Greek / 5th C B.C.E
Built on the Egyptian logo-consonantal system, the Phoenicians developed a phonetic alphabet consisting of 22 letters
Greek was often read in a format known as boustrophedon or "as the ox plows." One row would read left to right and then switch from right to left.
By the 4th century Roman letters were becoming more rounded, the curved form allowed for less strokes and could be written faster.
Fig 1.3 Roman Uncials
By the 4th century Roman letters were becoming more rounded, the curved form allowed for less strokes and could be written faster.
Fig 1.4 English Half Uncials, 8th C
In England the uncial evolved into a more slanted and condensed form. While English and Irish uncials evolved, writing on the European continent devolved considerably and needed a reformer.
Fig 1.5 Carolingian Minuscule
Fig 1.6 Carolingian Minuscule
A court school was established under the direction of Alcuin of York. During Charlemagne's patronage book production increased and language was standardised - pronunciation and spelling as well as writing conventions - capitals at the start of a sentence, spaces between words and punctuation. A new script emerged, the Carolingian minuscule.
Fig 1.7 Pra-nagari, an early form of the Nagari script, used in India for writing Sanskrit.
The oldest writing systems present in Southeast Asia were Indian scripts. there were a few, but the most important would be Pallava (or Pallawa in Malay), a South Indian script originally used for writing Sanskrit and Tamil.
Fig 1.8 Jawi
Jawi, the Arabic-based alphabet. Ancient Hindu societies in both South and Southeast Asia were classist and often caste-based. The lower classes were generally illiterate. Obviously Islam didn't change this completely, but it did encourage teaching for the sake of proselytization.
Task 1 - Exercise 1 : Typographic system
We need to design a layout for each of the eight typographic system we learned in our class which are axial system, radial system, random system, grid system, dilatational system, modular system, bilateral system, transitional system.
-Size 200 x 200 mm
Axial System
Fig 2. 2 layouts of Axial system, week 1(3/4/2022)
Font used
Left : Gill Sans
Right : Futura Std, Gill Sans
The design on the right will be biased towards the more popular design, that is, some patterns are added on the basis to make the overall design feel stronger. Because I arrange some words in the letters of the theme, the whole layout is more concise.
Radial System
Right : Futura Std, Gill Sans
The design on the right will be biased towards the more popular design, that is, some patterns are added on the basis to make the overall design feel stronger. Because I arrange some words in the letters of the theme, the whole layout is more concise.
Radial System
Fig 4. 2 layouts of radial system, week 1(3/4/2022)
Font used
Left : Janson Text Lt Std, Bodoni Std
Right : ITC Garamond Std, Janson Text LT Std, Futura Std
Right : ITC Garamond Std, Janson Text LT Std, Futura Std
Fig 5. Process of Radial system, week 1(3/4/2022)
I have studied this typesetting for a long time, but in the end I think my typesetting is still lacking. I feel that the visibility of the two typeset words in the middle is low, and the first and fourth ones are unattractive.
Grid System
Fig 6. 2 layouts of Grid system, week 1(5/4/2022)
Fig 7. Layouts blocked out, week 1(5/4/2022)
Font used
Left : Gill Sans
Right : Gill Sans, Bodoni Std
Right : Gill Sans, Bodoni Std
The left and right designs have their own characteristics, the left one tends to cover the whole canvas, and the right one tends to have a negative space and a strong contrast between the two colours (red & white).
Random System
Fig 8. Random System, week 1(5/4/2022)
Font used
Janson Text Lt Std, ITC Garamond Std, Gill Sans
Detail Description
Fig 10. Close-up of Random system, week 1(5/4/2022)
My idea of the one on the left is to make it look like an
eraser scratched mark. Some words have been wiped clean, while others still have some traces of wiping. Different shades will also make the whole composition more hierarchical and interesting. The figure on the right is intended to show the effect of
wrong overlapping of the shadow brushes when the copier fails. This intensive design effect will make the audience's eyes focus on this part first, and arouse their interest in reading on. They will also try to find ways to read these overlapping words. At first glance, there is a surprise, but also trigger their interest and then read the content.
Fig 11. 2 layouts of Modular system , week 1(5/4/2022)
Font used
Left : Gill Sans
Right : Bodoni Std, Janson Text Lt Std, Futura Std, Bodoni Std
Right : Bodoni Std, Janson Text Lt Std, Futura Std, Bodoni Std
The one on the right is the first version of my modular system. It looks like some old-fashioned designs LOL. But everything has a start, and the second one (the one on the left) is more to my liking. Use some lines as letters to extend out of the canvas. Then there are some typography in different ways（horizontal & vertical） to make it look more interesting.
Dilatational System
Fig 13. Dilatational system, week 1(5/4/2022)
Font used
Gill Sans
Detail Description
Fig 14. Estimation of viewing flow, Week 1(29/3/2022)
Fig 15. Layout blocked out, week 1(5/4/2022)
Detail Description
Dilatational design, the whole graphic is like an eye, which guides readers to look at the headline. I also emphasize the important words in the headline in white to make the picture coherent.
Transitional System
Fig 16. Transitional system, week 1(5/4/2022)
Font used
Gill Sans, ITC Garamond Std
Fig 17. Process of Transitional system, week 1(5/4/2022)
Fig 19. Estimation of viewing flow, Week 1(29/3/2022)
This design I want to create readers' curiosity and
create an interesting reading process. I take off the important letters in the title, then insert them in
each information and mark them in red. I thought about guiding readers to read the full text by this
method, and then finding the theme.
Bilateral System
Fig 20. 2 layouts of Bilateral system, week 1(5/4/2022)
Font used
Left : Gill Sans, Futura Std, Bodoni Std
Right : Gill Sans, Bodoni Std
Right : Gill Sans, Bodoni Std
The design on the left is simpler and more common, but the simple typesetting improves readers' reading speed and quickly conveys information to readers. The layout on the right will be interesting and ornamental, and it is based on the extension of the layout on the left. So the design on the right is simple and not outstanding, but it is an indispensable step for me to extend my design thinking.
Final Submission Exercise 1
Fig 22. Final Radial System - JPEG, week 2 (9/4/2022)
Fig 23. Final Random System - JPEG, week 2 (9/4/2022)
Fig 28. Final Dilatational System - JPEG, week 2 (9/4/2022)
Fig 29. Final Bilateral System - JPEG, week 2 (9/4/2022)
Fig 30. Final Submission Typographic Sysytem - PDF with guide, week 2 (9/4/2022)
Fig 31. Final Submission Typographic Systems - PDF without guide, week 2 (9/4/2022)
Task 1 - Exercise 2 : Type & Play
Part 1 : Finding Text
We were asked to make a selection of image between man-made objects
or nature and analyse, dissect and identify potential letterforms(4
letters) within the dissected image. The forms would be explored and
ultimately digitised.
Idea exploration
Fingerprint
Version 1
Firstly, I just try to find the letter in within the negative
space. So i think the pattern of my letter have a same idea and
design as my previous finding letter. It was lack of innovation
and characteristics.
Version 2
Fig 33. Picture Idea 3 (Traced letter), week 2 (12/4/2022)
After listen to Mr Vinod feedback, he inspired me to follow the
texture of the fingerprint so that it will introduce the
characteristic of these letter into my design and it would be
more clearer than only one stroke.
Fig 34. Exploration of Idea 2, week 2 (12/4/2022)
Fig 36. Letter display - JPEG, week 2 (12/4/2022)
Cell of cat pancreas
Fig 37. Picture Idea 1 (Traced letter), week 2 (12/4/2022)
At first, my idea was to find a microscopic material to describe. Then
I found the pattern of cells on the Internet (in Google), and finally
I felt the most about this one, so I chose this one.
Fig 39. Modification and maintenance of letter P, week 3 (16/4/2022)
I rounded the letter P, followed my reference font, and made some
minor adjustments, such as widening the local thickness to make it
look more like a normal font. Keep some extracted texture features,
and then find a balance point among them.
Fig 40. Modification and maintenance of letter O, week 3 (16/4/2022)
Fig 41. Modification and maintenance of letter B, week 3 (16/4/2022)
Fig 42. Modification and maintenance of letter K, week 3 (16/4/2022)
I think the prototype of the letter K is a bit too sharp, and it
feels different from the other three letters, so I intend to make it
closer to the other three letters. I added some obtuse angles and
curves instead of straight lines, and also retained some
characteristic outlines.
Next, I got a deconstruction letters. I learned it in Sem 1 Task 3A Type Design and Communication. It is used to analyze fonts, I think it is also very useful for me to reshape my fonts.
Fig 44. Deconstruction of letter P, week 3 (16/4/2022)
Fig 45. Deconstruction of letter B, week 3 (16/4/2022)
Fig 46. Deconstruction of letter O, week 3 (16/4/2022)
Fig 47. Deconstruction of letter K, week 3 (16/4/2022)
After I deconstruct my letters, I think the thickness of the lines
and the angle of bending have become more uniform. It's not that
"handmade". I think this step is very effective for standardizing
new fonts, and it will unify some subtle differences/ deviations of
fonts. Although the change is in detail, it is really an extremely
important link for the presentation of the whole font.
Just For Fun
Fig 48. Text display Attempt 1"PKOB", week 3 (18/4/2022)
Fig 49. Text display Attempt 2 "PKOB", week 3 (18/4/2022)
Fig 50. Text display Attempt 3 "OK", week 3 (18/4/2022)
Final Submission Exercise 2 Part 1
Fig 52. Text showcase - JPEG, week 3 (18/4/2022)
Fig 53. Final Finding Text-PDF, week 3 (18/4/2022)
Part 2 : Type and Image
For task 2 exercise 2, we are instructed to combine a visual with a
letter/word/sentence of choosing. The objective is to enhance/support the
interplay between the letter/word/sentence and the selected visual. The
text must be woven into a symbiotic relationship with the image.
Fig 54. Original photo from Pinterest, week 4 (23/4/2022)
Fig 55.Edited Photo, week 4 (23/4/2022)
Font used:
Janson Text LT 75 Bold
Janson Text LT 75 Bold
Tool used :
Motion blur
Fig 56. Original photo from Pinterest, week 4 (23/4/2022)
Process
Fig 58. Final Outcome - JPEG, week 4 (23/4/2022)
Font use:
Futura Bold
Futura Bold
Tool used :
Gaussian blur
Blending mode-overlay : Use in the text "to smile"
Finally, I chose the latter of the two finished products, because the picture composition of the former was already full, and the special effect of the font I put on the photo was not a special test of technology and skill, so it was a warm -up exercise. The second one is to use a little more tools, and also try to fuse words and pictures together to create the feeling that words are really in the water.
Final Submission Exercise 2 Part 2
Fig 59. Type & Image Final Submission - PDF, week 4 (23/4/2022)
FEEDBACK
Week 2
General Feedback :
Reduce black colour will make the contrast softer and avoid using too many graphic elements. Focus on the typesetting and layout, colour and graphic elements are just to enhance the design.
Week 4
General Feedback : The letter we modify have to retain the characteristic of the picture we reference to.
Specific Feedback :
Radial work can be better, no need to destroy the word "Bauhaus", Keep it simple less is more, not necessary to have the red and white line. Dilatational work let the information stand out a little bit. Bilateral and Grid need more exploration.
Week 3
Week 3
General Feedback :
Avoid using the picture which have thick line because it is hard to shape the letter.
Specific Feedback :
cell - the texture(lines) should be what you see inside the letter form and find a sample letter refine letter form to take some of the characteristics of letter which is in the terms of the shape, heading towards the direction, increase the width of stroke and can introduce these shapes.
Fingerprint - can design it in such a way that it take the shape of multiple line so that can get an impression of fingerprint much more clearer.
Week 4
General Feedback : The letter we modify have to retain the characteristic of the picture we reference to.
Specific Feedback : It looks interesting, you maintain the
certain type of characters and in the right track, keep going.
Week 5
General Feedback : The text should be related to the photo. Instead of layer all of them in the background, can try to layer them between some part of the photo. Can try to mimic the way and the texture of the photo.
Week 5
General Feedback : The text should be related to the photo. Instead of layer all of them in the background, can try to layer them between some part of the photo. Can try to mimic the way and the texture of the photo.
Specific Feedback : Go with the second one(Don't forget to
smile). The white of the text could select the colour from the photo, so
it would not stand out too much. Avoid colour since my photo is black
and white photo.
Experience :
These exercises are all interesting, especially finding text. I think I am most interested in it, because it makes font design from things around me. It will be simpler and easier for me (compared with those assignments that need to be creative and imagined by myself). Compared with other assignments, this takes less time and has more time to modify and improve to achieve the desired effect.
Observation :
Exercise in this series is very interesting to me. From the first typographic exercise, I recalled some typography knowledge that Sem 1 had learned, just like learning new things while reviewing the old ones, and absorbing new design typography knowledge at the same time. The second exercise is to discover new things from our lives. I remember Mr Vinod in class. Did you ask us why we were given this exercise? At that time, the answer in my mind was to discover the neglected details of life and to seek inspiration from life. Design is very important, and part of it comes from life，this so-called art come from life.
Findings :
FURTHER READING
Fig 60. "Typographical System" book cover
Fig 62. Emil Ruder's single-axis poster
REFLECTION
These exercises are all interesting, especially finding text. I think I am most interested in it, because it makes font design from things around me. It will be simpler and easier for me (compared with those assignments that need to be creative and imagined by myself). Compared with other assignments, this takes less time and has more time to modify and improve to achieve the desired effect.
Observation :
Exercise in this series is very interesting to me. From the first typographic exercise, I recalled some typography knowledge that Sem 1 had learned, just like learning new things while reviewing the old ones, and absorbing new design typography knowledge at the same time. The second exercise is to discover new things from our lives. I remember Mr Vinod in class. Did you ask us why we were given this exercise? At that time, the answer in my mind was to discover the neglected details of life and to seek inspiration from life. Design is very important, and part of it comes from life，this so-called art come from life.
Findings :
I found that these exercises are relatively simple compared with
project, but they also test our ability to examine details. The first
exercise tests my typesetting ability, and how to create something
different from these templates in the rules after reading many
different design templates. I think this is the difficulty of exercise
1. The part of exercise2 part 1 is to test our ability to observe
things around us, how to find design inspiration from things around
us, and then also to test how we can keep the characteristics of our
inspiration even after the design is constantly changed, and not lose
its original characteristics because of constant
modification. For exercise 2 part 2, I think it's a test of how
we observe photos and edit words. I try to make my words and photos
have the same texture. I think this exercise is quite an aesthetic
test. I tried a lot of pictures and methods, and the process collapsed
at one time, because I didn't achieve the desired effect. But after
repeated attempts, the final result is acceptable. For me, there is
still a lot of room for improvement and exploration.
Fig 61. Sample of Axial typographic system
While many axial system benefit from asymmetric placement, this
poster employs the symmetry of the centered axis to evoke and
celebrate the simplicity of Le Corbusier's modern architecture. The
single-axis typographic arrangement splits the poster and the glossy
center square over the face. The photographic image provides
asymmetric accent in the hand that lifts the architect's signature
geometric glasses. Two fine white horizontal rules on the left and
right edges imply a horizontal line that bisects the glossy square and focuses the viewer's eye on the image.
Emil Ruder uses the strong vertical stress of the number 1. The
emphasis on the vertical movement is increased because the stroke
bleeds off of the top of the poster and is connected to the "h". The
proportions of the poster are divided vertically by the 1 and column
of names in a pleasing 1/3:2/3 ratio.
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