30.8.2022 - 19.9.2022(Week 1 - Week 4)
Chang Jia Yee / 0350402 / Bachelor of Design in Creative Media
Application Design I
Project 1: Mobile Application Proposal
LECTURE
Create persona, user journey map
common characteristic
- There are a couple of standards that identify effective design
- First consideration is determining who the user is
Golden Rules of Interface
- Ease of Learning
- Efficiency of Use
- Memorability
- Minimise Errors
- Satisfy the User
Project Goal
-
Why?
- What needs to be solved?
- Input real user data
Where?
- Type of OS (ios, android, desktop)
-
When?
- Draft your timeline
Who?
- Who are experiencing the pain points
State you Key Performance Index (KPI)
INSTRUCTION
Project 1
Task to do
- find an app to redesign
- research it's competitor
- make C.H.O statements
- make S.W.O.T analysis
- make at least 2 user persona
- create sketches
- create wireframe
App for redesign
At first, I found three different types of apps, namely Educational app,
whether app and culinary app. In these three categories, I found out some
applications with poor UIUX design that I saw in these categories and made a
comparison between their pros and cons and screenshots of some pages, which
can be seen in miro board in detail.
Fig . Redesign app analysis
In the end, I chose culinary app as my app that the project will redesign
this semester. The name of this app is PetitChef.
Fig . Redesign app's logo (PetitChef)
Fig . PetitChef interface
Competitor analysis
1. Tasty
Fig . Tasty interfaces screenshot
Pros
+ Layout quit simple and easy to operate
+ Asking user preference at the first time they login, such as carnivore
or vegetarian?
+ Have nice picture of food, all looks very 😋
+ The loading doughnut picture is quit cute
+ call to action button is strong and easy to find
+ less button, easy to use for new user or who is not familiar with
technology
+ video of recipe is quit clear and qualitative
+ The advertisement of this app is quit good, I had saw this app
advertisement in many social platform such as facebook and instagram. It
attracts people to watch it until the end of the video
Cons
— Related Recipes section can put at the bottom of the page, since putting
at the middle of the page will distract user when looking the recipe they
have already chosen
2. BigOven
Fig . BigOven logo
Fig . BigOven interface screenshot
Pros
+ Functions are complete and quit good such as grocery list
+ Have an interesting function - meal planner
+ Can write note after viewing a recipe to mark out something to
benefit yourself
Cons
— Have so many additional functions make the layout of the app a bit
messy and complicated
— Not user friendly to the middle-aged women who are not familiar with
the operation of technology
— Looks like too many words caz all the texts are crowded
— The recipes part separate into too many pages. One page is enough to
insert ingredients, preparation stuff. Let user scroll from the top to
the end is more user friendly for me since they is not too much
information to show
— Have to pay for some functions 😢
3. Kitchen Story
Fig . Kitchen Story logo
Fig . Kitchen Story interface screenshot
Pros
+ The main page design is quit clean and beautiful
+ The colour and shooting style of the photos are the same, and the
overall look is unified and advanced.
+ Have many professional chef sharing their recipes
+ Having descriptions for every dishes make all the dishes look more
meaningful
+ Clearly mention the difficulty of the dish
+ Have timer ready in the step section, user only have to click the time
that highlighted in blue colour can control the timer. It is quit
convenient to user!
Cons
— So far, I haven't found any flaws and weakness
Interview
interviewee -"HX"：
- College student studying psychology
- Love to cooking
Fig . Interviewee answer transcript
Wireframe
Fig . Sketches
Fig. Wireframe
I made a new layouts adjustment for the original app, thus making all
functions and layouts more concise and unified. I put several important
functions at the bottom, so that users can look for the functions they
need in a block, instead of a chaotic mess to find the functions they
want. In addition, I added a function that can create and share their
recipes into the application, which can increase the connection between
users and applications and enhance the sense of interaction between them.
Miro Board
Proposal slides
FEEDBACK
The app you find to redesign it have potential to become a better layout,
keep working on it.
Week 4
The function "cook with what you have" is difficult to do since they are
many possibilities so it is not easy to make out. Maybe you can try to do
the function that user can share their own recipe in the app, it will be a
interesting and useful function.
REFLECTION
I think there is a lot of work done in the early stage of this project, so
I have to investigate, study and analyze it. This will help me better
understand the steps to design an app and how they actually implement it. I
think it will be helpful for future work in this field, and I can design an
application with more confidence and direction. I think the most difficult
thing for me at this stage is to sketch out my revis version of the
application for the original app, because it is necessary not only to retain
some functions in the original application, but also to effectively improve
the aesthetic feeling and practicality.
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