Design Portfolio

22.4.2023 - 22.7.2023 (Week 1 - Week 14)
Chang Jia Yee / 0350402 / Bachelor of Design in Creative Media
Design Portfolio

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Introduction

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Design Portfolio

Task 1
For Task 1, we were required to do a digital portfolio, showreel, CV and business card

1. Showreel

Project included

1. Redesigning App: PetitCehf - Culinary App
2. Website: RoseRay - Skin Care
3. Website: Oatlicious - Oat Ice cream
   
4. Website: Ukiddo - STEAM kits
   
5. Game Development: Chef Po
6. Collages

2. CV

Fig. CV

3. Business Card

Fig. Business Card

Fig. Business card mock up

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FYE - Media Team

The media team was responsible for creating all the Instagram posts and videos. We also took care of capturing individual photos for everyone’s posts and handled the photography during the showcase day.

Instagram link:
https://www.instagram.com/24.interlude/

Week 1

In the first week, we form our committee, including the president and vice president, treasurer and four teams, namely design team, media team, marketing team and logistic team. After we selected the president, we began to allocate the number of people needed by the four groups, and then everyone can choose the team they want to join first. I chose media team because I think I can participate more in the media part to reserve my experience in this field.

Media Team Leader: Chang Jia Yee(Me)
Member: Sejin, Ng Veyhan, Kimberly, Cheryl, Lungga

Week 2-3

Task :

Find reference for

• Launching Video
• Individual Post
• Debut Post
• Photo Shoot Style
  
  
  
  

  Fig. Shooting style & outfit recommend 

Week 4

1st Draft Individual Post

Fig. Individual Post Version 1

I, Cheryl Kim, took charge of designing the individual posts. Each team member created their own design, inspired by CDs and using jewel cases as the central concept. We introduced slight variations in layout to highlight the unique qualities of each person, symbolizing that everyone has their own album.

Week 5

2nd Draft Individual Post

Fig. 2nd Draft Individual Post

1st Test Shoot
Purpose: To try the Background Screen Colour, Lighting and Poses.

Fig. 1st test shoot

We mainly try the shooting effect and lighting effect of different backgrounds. We tried three kinds of background, which are green screen, white screen and white wall. Because the green screen is green colour, so when the light shines, it will reflect green light on the model, which will be more difficult in the later edit process, so we gave up the green screen. Finally, I think the white screen is the most suitable, and it is also convenient for us to dig the picture.

In terms of lighting, we tried sunset lights, flash lights and lights that kept on. It is difficult to adjust the angle and direction of the sunset light, because it needs dim light to show clear colors, but the dim light does not meet our final photo effect, so after several attempts, we gave up the sunset light shooting. The flash is bright enough, so we finally chose the flash. Then the flash is placed in a way that there are flashes at 45 degrees in front of the model, so that the light will be fuller and more uniform on the face.

Week 6

Task:

• Prepare for debut post
• Merchandise post
• Refine individual post design

**Start posting the first 3 posts(Debut Post) on IG**

2nd Test Shoot
Purpose: Confirm the lighting and background colour, mark the lighting position on floor.

Fig. 2nd test shoot

According to the photos we edit after the first shooting, we found some problems with lighting, and then the second round of test shoot was mainly to determine the final lighting direction and background color. We also used props to test shoot to see if props is suitable.


3rd Version Individual Post

Fig. 3rd Version Individual Post

Because we felt that there was still room for improvement in the first two editions, we continued to make the third edition, and we did some other typesetting in the third edition to see if there were more possibilities.


Merchandise Post Design

Fig. Layout design for various merch

Debut Post Design

Fig. Design 1


Fig. Design 2

Fig. Design 3(chosen)


Fig Design 4

Week 7

Shooting Week!!

We took a total of four days to shoot, and then in order to let everyone take their own satisfactory photos, we let everyone have half an hour to shoot, and an average person can take about 100 photos, so that they can choose photos.

Photos will be mainly used in three places, namely individual post, booklet and presentation baord.

Day 1-4

The studio's air conditioning broke down, so we had to endure four days of shooting in a hot and stuffy environment. Even though the heat made it challenging to stay in good spirits, the final results were still impressive, making all our sweat and effort worthwhile.

These shooting days are filled with memories—everyone was exhausted, yet we were all so happy. It was truly a rare and special experience. The team worked together seamlessly, and some of our classmates, noticing our hard work, even bought drinks for us. It was such a touching gesture that really moved us all.

Week 8-10

Task: 

• Edit indiviudual post
• Check all the individual post to make sure there is no mistake

4th Version Individual Post

Fig. Final individual post

This is the final confirmation version of our individual. Finally, the whole horrible individual post has been made into the final confirmed version. We often collapses many times, because we have been facing this individual post for so long, so we are a little tired of aesthetics.

Editing Individual Post


Week 11

Task:

• Group Photo layout

Fig. Group photo layout 1 (chosen)

  Fig. Group photo layout 2

Fig. Group photo layout 3

I designed several committee posts, each with a different layout style using the elements from our project. It was important to create a variety of styles while keeping everything consistent with our overall theme. In the end, we chose the first design.


Week 12

Task:
Announce Story for New logo 

Fig. New logo animation

Since we decided to change our logo after the initial release, I created a short story showcasing the transition from the old logo to the new one. This way, we could share the update with everyone in a simple and visually engaging manner.


Week 13

Task:

• Launching Video Storyboard
• Shoot launching video part 1

Fig. Story summary & scene breakdown

Fig. Launching video storyboard version 2

When I was brainstorming ideas for the launching video, I wanted it was more than just a simple film. I aimed to add an element of fun and engagement, so I decided to combine video with on the spot interaction. This led to a creative fusion where the video narrative and the live event seamlessly intertwined.

By incorporating aspects of both the video and the live showcase, we crafted a story that was not only visually captivating but also interactive and immersive. The result was a dynamic and memorable experience that enhanced the overall impact of our showcase. This approach allowed us to bring our story to life in a way that engaged our audience on multiple levels and made the event even more exciting.

Fig. Shooting BTS

Week 14

Task:

• Shoot launching video part 2
• Edit Launching Video

Fig. Final launching video

Week 15

Task:

• Edit Video for showcase day 2 & day 3

Fig. BTS video for showcase

Week 16

Exhibition D-Day!

Fig. Showcase set up

Fig. UI/UX specialization group photo!

Fig. Group Photo!

Fig. My lovely friends~

After all the preparation and hard work, the day of the showcase finally arrived. We came together to set up the venue and arrange the booths, ensuring everything was in place for a successful event. Each team member played a crucial role in bringing the showcase to life, and our collective effort made the setup process both efficient and enjoyable.

As we worked side by side, it was evident that our preparation had paid off. We meticulously arranged every detail, from the layout of the booths to the final touches on the displays. The energy and enthusiasm among the team were palpable, and it was a proud moment to see our hard work coming together.

The day of the showcase was a culmination of our dedication and collaboration, and it felt incredibly rewarding to see everything we had planned come to fruition. The event was a testament to our commitment and teamwork, making it a memorable experience for all involved.

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Reflection

The conclusion of my final year project exhibition marks the end of my university journey. As I reflect on this significant milestone, I’m filled with both happiness and a sense of nostalgia. There were many moments throughout this process where I felt like everything was falling apart, yet I found the strength to keep going. It was the support of my like-minded friends that made all the difference—we faced countless challenges together and came out stronger on the other side.

I’m incredibly grateful to our chairperson, Britney, whose sense of responsibility ensured that everything was done to perfection. Her leadership was truly inspiring, and she played a pivotal role in the success of our exhibition.

I also want to extend my heartfelt thanks to the members of the media team. Their cooperation and dedication made every task smoother, and the camaraderie we shared made the experience even more enjoyable. We were not only able to work effectively as a team but also found joy in spending time together, balancing our hard work with moments of fun and laughter.

This journey has been an unforgettable chapter of my life, filled with growth, challenges, and invaluable friendships. As I step into the next phase, I carry with me the memories and lessons learned, grateful for the experiences that have shaped me during my time at university.