Design Principle / Exercise 2
24.8.2021-21.9.2021(Week 1- Week 5)
Chang Jia Yee / 0350402
Bachelor of Design in Creative Media
Exercise 2 : Balance & Emphasis / Repetition & Movement
Quick Links
Week 2 :
Today don't have any class because of the National Holiday. Mr Charles
post the lecture on Microsoft team so we can learn from the video. To make sure I am definitely understand it , I went to website and my
album, try to analyse if the pictures had follow the principles I had
learnt.
Balance & Emphasis
Balance
-Symmetrical Balance (like mirror image)
I use sketchbook to sketch a Christmas tree with a star both are in
symmetrical balance
Christmas tree with a star 💫(use sketchbook to sketch out)
-Asymmetrical Balance
The Golden Ratio
|
| Photos follow the rule of golden ratio |
rule of thirds : composition guideline to create more dynamism to a work.
These were the pictures took before and I think these photos are
also follow the rule of thirds.
Photos follow rule of thirds
Emphasis : To create dominance and focus in a design work.Various elements can be used such as colour, shapes or value, to achieve dominance.
Repetition & Movement
Repetition
repetition between the posture of the people in the poster
Movement
There is a guide line and white lines waves around the topic to guide us seeing the words and picture
There is a guide line and white lines waves around the topic to guide us seeing the words and picture
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| Compare between without hierarchy & with hierarchy |
Alignment
|
| sample of alignment |
Instruction
html link :
<iframe
src="https://drive.google.com/file/d/1la1vkRwyUDSyG830ybO4bgliAjx8HZt7/preview"
width="640" height="480" allow="autoplay"></iframe>
Task 1 : Emphasis
Visual Research :
|
| Fig 1. Visual Research of Emphasis |
Idea Exploration :
My initial idea was make a colourful space in a black and white world.
People who live in black and white world are just repeat the same
thing - work. One character are different from general people and enjoy in
his/her own world which is colourful and playful.
|
| Fig 2. Idea Exploration |
Final Outcome : Emphasis
|
| Fig 3. Detail Description of "Emphasis" |
html link :
<iframe
src="https://drive.google.com/file/d/13SbNY8fy-vtJiaffasdVReKaJtHVCqOo/preview"
width="640" height="480" allow="autoplay"></iframe>
Task 2 : Movement
Visual Research :
|
|
Fig 4. Visual Research of Movement |
|
| Fig 6. Attempt of Doing "Movement" |
I think this artwork (above, Fig 6) was a bit common and
general. It was lack of interesting story and there was not central idea to express in this artwork. Therefore, I decided to change a way to express "movement".
Attempt 2
For this artwork, my inspiration was myself. During these day lockdown, I tried to step into kitchen and cooking for my family. But I am not familiar with this aspect, cooking as if to blow up the kitchen! Therefore, I think when I "busy" in cooking, it was also a movement, right ?
For this artwork, my inspiration was myself. During these day lockdown, I tried to step into kitchen and cooking for my family. But I am not familiar with this aspect, cooking as if to blow up the kitchen! Therefore, I think when I "busy" in cooking, it was also a movement, right ?
![]() |
| Fig 8. Draft on paper |
Final Outcome : Movement
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| Fig 9. Detail Description |
html link :
<iframe
src="https://drive.google.com/file/d/1ScgbwbLpn1n96DArn4F5zGd7KaOeSLx-/preview"
width="640" height="480" allow="autoplay"></iframe>
Feedback
General Feedback : Mr Charles said we can try something new and no need to be too safe when playing the rules of these exercise.
Reflection
I realised most of the time my first attempt was very general and lack of creativity. I almost not satisfied with that. I think I can improve my initial idea so when I execute it virtually it can work better.
Reflection
I realised most of the time my first attempt was very general and lack of creativity. I almost not satisfied with that. I think I can improve my initial idea so when I execute it virtually it can work better.
Quick Links

















Very interesting explorative ideas! The kitchen is a very good and original concept! In terms of movement, consider the word "sequence" it can reflect a seguence of events to create a sense of motion. like one after the other. Playing is points of view, angles, perspective might help. What you have there is a great idea and a good starting point! Good effort!
ReplyDeletesorry for the typo. *sequence of events..
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